🔗 Share this article

TikTok is introducing a updated setting that enables them to lessen the amount of AI-made content appearing in their feeds. This move comes as the company disclosed that it now features in excess of 1 thousand million AI-generated clips.

Testing and Rollout

The new functionality is undergoing trials over the coming weeks before a widespread launch. This shift coincides with a surge in content created by AI, fueled by recent content generation software.

AI Proliferation Online

It has been noted that approximately 10% of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this material is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is often nonsensical or bizarre.

Our research shows that a lot of users appreciate content created using AI tools, from AI artwork to informative clips, and we intend to give people the ability to increase or decrease of that, depending on their own choices,” commented a company executive.

AI on the Platform

TikTok announced that there are now over a billion videos on its service tagged as artificially created. Collectively, over 100 mn videos are added to the service every day, making AI-generated material a minor percentage of its total content library.

Customizing Your Feed

Viewers will be able to reduce or increase the level of AI-generated videos they see by accessing the topic control setting in the platform and choosing the AI content topic. Additional categories that currently be modified under the setting encompass news, fashion, beauty, and dance.

Content Labeling and Policies

Its rules require creators to identify “realistic” AI-made content, and it forbids dangerous AI impersonations of celebrities or emergencies. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.

In addition, the app will henceforth add an artificially created label to content produced via its own AI tools, or detected by an cross-platform project for identifying artificial media. This action is aimed to help prevent users from attempting to bypass the disclosure requirement.

Responsible AI Funding

The platform is furthermore introducing a $2m AI literacy fund for specialists and organizations to develop learning resources about using AI responsibly. This initiative will assist charitable organizations specializing in training programming and robotics.

Content Safety Approach

TikTok has defended its safety measures, amid debate over plans to make redundant hundreds of content moderators in the UK. The company is expected to reduce 439 jobs in its user protection department in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead explained that people-led review would still have a role, but AI can protect employees by removing the most distressing content before it gets reviewed by humans. TikTok reported a significant reduction in shocking and graphic content reviewed by human moderators over the past year due to the use of its automated systems.

“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”